Event Marketing · Field & Brand Activation · AI-Enabled Strategy
Activation-First Marketer. AI-Native Builder.
Six years owning event lifecycles for energy, gaming, and sports brands, from concept and budget through vendor management, on-site execution, and post-event reporting. Now applying AI to ship marketing systems, brand ecosystems, and B2B SaaS platforms concept-to-launch.
About
Marketing today is noisy. Every brand wants attention. Very few earn loyalty.
I'm Sutter Holden, an event and field marketing specialist with 6 years owning event lifecycles for energy, gaming, and sports brands. From planning and budgeting to vendor management, on-site execution, and post-event reporting, I've coordinated national activations, managed six-figure budgets, and built campaign infrastructure from the ground up.
My edge is combining creative instinct with operational discipline, now sharpened by AI-native building. I'm Cornell-certified in AI Marketing, and I apply that thinking to audience analysis, content optimization, and workflow automation. I also ship: I built Growth Connectors, a multi-tenant B2B SaaS platform, concept-to-launch in 7 days using Claude Code, Base44, Supabase, and Netlify.
Arizona State University
Cornell University
Field Marketing & Brand Activation
Selected Work
Founded and built Growth Connectors, a multi-tenant B2B SaaS platform for college brand ambassador programs, solo in 7 days. Directed AI tools (Claude Code, Base44, Supabase, Netlify) to ship the platform, a 36-page brand system, a marketing site, interactive product guides, and a white-label onboarding flow. Live and running a pilot program.
Coordinated brand integration and vendor logistics across the full event lifecycle for the Call of Duty: NEXT media event. Oversaw influencer and content-creator experiences, Polaris RZR vehicle placement, and on-site brand presentation to ensure premium visual execution.
Owned on-site event execution and the post-event reporting pipeline for a national gaming launch activation. Managed vendor coordination, live content posting, metric tracking, and recap deliverables across platforms.
Drove marketing and social coverage across 320+ NCAA athletic program activations, a sponsorship-activation and field-marketing program at scale. Produced short-form video, coordinated volunteers at large-scale sports events, and maintained consistent brand voice across all platforms.
Led 100+ on-campus activations at Arizona State, building partnerships with 30+ student organizations. Recognized with 7 national awards including Ambassador of the Semester twice. Owned the full activation lifecycle: content calendar, vendor and partner coordination, on-site execution, and post-activation reporting. Transferable to B2B field-marketing programs targeting Millennial and Gen Z audiences.
Led end-to-end sweepstakes execution for a B2C campaign: client communication, pre-campaign promo, landing page build, weekly performance reporting (entries, geographic breakdowns), and prize fulfillment. Built the full campaign infrastructure from scratch.
What I
Bring
A blend of event-lifecycle execution, operational rigor, and AI-native building, sharpened across 6 years of campaigns, six-figure budgets, and shipped product.
Recognition
Certifications
Let’s
Work
Together
I'm actively seeking roles in event marketing, field and brand activation, or AI-enabled marketing at B2B SaaS companies, sports and brand organizations, or agencies building something new. If you're shipping campaigns or platforms that need energy behind them, let's talk.